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01 Who Is the Data Controller?


Leonard Murr is a business incorporated under the Laws of Germany (sales tax identification number DE330721236), whose registered office is located at Reutterstraße 74d, 80689, Munich, Germany.


For the purposes of the GDPR, Leonard Murr is the “data controller” (as defined in the GDPR) of the personal data, when it determines the purposes and means of the processing of personal data.

Besides, under the GDPR “personal data” means any information relating to you and that identifies you, directly or indirectly and “processing” means any operation/set of operations that is performed on personal data or sets of personal data.

02 How Do We Collect Data?


We collect personal data, either directly from you, most of the time obtained through forms on our Site, or indirectly when you interact with us.


We may collect data from third party sources, data that you provide to us when you register with our Services via a third party provider (e.g. Facebook or Google).

03 Which Data Do We Collect?


Non-personal data


We can collect non-personal data that you provide during the registration process or that is collected through the use of our Services. This data does not allow any conclusions to be drawn about who collected it. Non-personal information that we collect consists primarily of technical and aggregate usage information.


Personal data


Personal data describes the ones through which you can be identified or could be identified with reasonable effort.


The categories of personal data that we collect and processes when you browse or purchase on our Site are the following:


  • Lenny Murr collects the personal data that is provided to us when finalizing an order and purchasing Products.

  • We collect your e-mail address when you sign up for our newsletter service.


  • With your prior consent, we collect your personal data for marketing purposes.

  • We can collect information about your browsing activity on our Site or use of its Services, such as the pages you visit and how you interact with the single page, and save this information on our servers.

If we combine personal data with non-personal data, we will treat these as personal data as long as they exist in combination.

04 Why Do We Collect Data?


Lenny Murr collects and processes your personal data for the following purposes:


  • Customer relationship management where we mainly collect identifying data such as your name and your contact details.


  • To conclude and execute purchase contracts for the Products offered on our Site.

  • When you complete your purchase, we will request the personal data necessary for the execution of the contract, such as your name, e-mail address, billing address, delivery address, telephone number, product selections, credit card, or other payment information.


  • Management of your feedback, inquiries, and requests and to offer help via


  • For sending commercial communications, in particular via your subscription to our newsletters by entering your e-mail address.


  • Organization of competitions or promotional operations, where we collect data such as your name, e-mail address, or telephone number.


  • To provide Services offered on our Site, we need to collect, relating to each service and its characteristics, the personal data necessary for the performance of the service requested.


  • To run statistical analysis and surveys. We use some information about your use of the Site to perform statistical analysis and surveys in order to improve our offering and Services.


  • To improve our data security and fraud prevention capabilities.


  • To investigate violations, to enforce our general terms and conditions, and to comply with applicable law, regulations, or government orders.


  • For analysis of the ergonomics of our Site, to improve our Services, via cookies or other technologies allowing us to collect information about your online browsing (information regarding your browser type, the country code where your device is located, the pages of our Site that were viewed during your visit, the advertisements you clicked on, and any search terms that you entered on our Site). For more information, please refer to our “Cookies” below section.

The legal basis for processing your personal data is as follows:


  • Processing of data relating to customer relationship management and management of your orders are either based on the performance of a contract between you and Lenny Murr (e.g. when you create an account with us or you order a Product from us) or based on our legitimate interests (transaction security which helps us to prevent fraud).


  • Processing of data linked with the sending of commercial communications is based on your specific consent.


  • Legal basis to process data given the organization of competitions or promotional operations is the performance of a contract between you and Lenny Murr (to allow you to participate in such operation).


  • When you send a request regarding our Products, the processing of your data is based on your specific consent.


  • Processing linked to the ergonomics of our Site and the development of statistics is based either on our legitimate interests for the cookies used to improve our Site and to ensure its functionality, security, and safety or on your specific consent for all the other cookies (to send targeted advertising or to propose tailored Services, to run statistics). For more information, please refer to our “Cookies” below section.

05 Cookies


Our Site uses cookies according to “The General Data Protection Regulation”.


This section is about our terms and conditions on managing cookies on our Site. It shall inform you of the browsing information processed when you visit our Site and your rights.


Cookie Acceptance Procedures

As specified in the cookie banner displayed when visiting our Site, you give your consent to the use of all cookies by clicking on the 'ACCEPT' or 'X' key or have the choice to customize the settings for your browsing session by clicking on the 'SETTINGS' key.


Continuing to navigate on our Site without specifically choosing to manage permissions is equivalent to granting consent to the use of all cookies.

What Is a Cookie?

A cookie is a small file that is sent to the browser and saved on your device when you visit a website.


For the entire period that it is valid or saved, this text file enables us to identify your terminal on your subsequent visits. Only the issuer of a cookie can read or modify the information in this file.


Why Do We Use Cookies?


Cookies allow the Site to function efficiently and improve its Services, in addition to providing information to the owner of the Site for statistical or advertising purposes, primarily to personalise your navigation experience.


There are different types of cookies. Some are issued by us or our service providers directly, and some may be issued by other companies.



Cookies issued by us and our service providers:

Necessary cookies are needed to browse our Site, mainly to properly complete an e-commerce ordering process. They are the only cookies required for browsing. Deleting these cookies may disable smooth browsing and placing an order on our Site. Essential cookies may be installed on your terminal by us or our service providers.


Marketing cookies are not required for browsing but improve your navigation experience by allowing you to see content that is more relevant to you. These cookies may be sent to your terminal by us or trusted third-party companies. With third-party cookies, we do not have control over the information provided by the cookie and no access to its related data.


Functional cookies allow based on your express request for you to be recognised when you subsequently access the Site. This way you do not have to re-enter information each time. Functional cookies improve the navigation quality of a Site and the browsing experience for its Users.

Analytic cookies are used to collect data in an anonymous and aggregate way, to prepare statistical analyses on the navigation methods of the Users of our Site.

These cookies might enable features like assisting your searches and optimizing your buying experience.


Cookies issued by other companies:


Social network cookies are necessary to allow your social account to interact with our Site. This applies for example to "Share" and "Like" buttons which originate from social networks. Social networks providing these buttons may identify you using this button, even if you have not interacted with the button while visiting our Site.

With these cookies, we have no control over the process that social networks use to collect information about your browsing on our Site and link to the personal data they possess. We recommend reading the privacy policies of the respective social networks.

Managing Saved Cookies


The decision to save a cookie on your terminal is yours alone. The majority of browsers can be configured to accept, control or potentially disable cookies through their settings. However, please note that disabling navigation or functional cookies may affect the operation of our Site and/or limit the Services we offer. Below are links to managing cookies for the following browsers:

Internet Explorer™:

06 Who Do We Pass Data on To?


We will treat all your personal information as confidential. Protecting your privacy is essential to us. We do not share your personal data with any third parties other than for the limited reasons specified below.


We will only disclose your information in the following circumstances:


  • We can pass on your data to our service providers in order to operate our Services. These providers have been adequately selected and offer a guarantee of compliance with the rules on the processing of personal data.


  • We share personal data on a limited basis with trusted suppliers we use to perform operations on our behalf. These third parties in question can assist by providing us our Internet platform, providing marketing assistance, delivering our Products to you, providing customer service, or helping us to prevent fraud. We only provide them with the personal information they need to perform their services and we ask them to commit to using your data only for the specific listed purposes. We will always use our best efforts to make sure that these third parties will keep your personal data secure and confidential.


  • We release personal information to government bodies and law enforcement agencies when we believe release is appropriate to comply with legal obligations, such as taking action against illegal activities and other misconduct. Furthermore, to establish or exercise our rights of defense and to protect our rights, property, Site, personal safety, the safety of our Users and the public. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. However, this does not include selling, renting, sharing, or otherwise disclosing personal information for commercial purposes in violation of the commitments outlined in this Policy.


  • In the case of a transfer of assets or if we sell any or part of our business, we may pass on your data to successors in title to our business.

  • To collect, hold and manage your data using authorized third party providers (e.g. cloud service providers), insofar as this is appropriate for business purposes.


  • To work with third parties to improve your experience as a User. To avoid misunderstandings, we would like to point out that we can transfer, pass on, or otherwise use non-personal data to third parties at our discretion.


We will not pass on your e-mail address or other personal data to advertising companies or advertising networks without your consent.

07 Where Do We Store Data?


Non-personal data


Please note that our trusted partners and service providers are located around the world. For the purposes outlined in this Policy, we store and process all non-personal data that we collect in different legal systems.


Personal data


Personal data may be processed and stored in the United States, Ireland, South Korea, Taiwan, Israel, and to the extent necessary for the proper provision of our Services and/or required by law in other jurisdictions.

08 How Long Will Data Be Kept?


We keep your personal data for a limited period of time, for as long as it is necessary to provide our Services and to comply with our legal and contractual obligations to you, to resolve disputes, and to enforce our agreements. After this period, your data will be permanently erased or otherwise rendered anonymous in an irreversible way. We can correct, supplement or delete incorrect or incomplete data at our discretion at any time.


We keep the data relating to the creation of an account until you request us to delete it or after a certain period of inactivity from your side.


Data relating to Product orders will be kept for the duration of our contractual relationship linked to the management of the order.


When you take part in competitions or promotional operations, your data will be kept for the duration of such an operation.


Data relating to your subscription to our newsletter will be kept until you request us to unsubscribe or delete it or after a certain period of inactivity from your side.


When you send us a request regarding our Products or our brand, your data will be kept for the time necessary to handle such a request.


Personal data set on your terminal within cookies will be kept for as long as we need it to achieve the purpose for which it has been collected.


We might keep some personal data for a longer time to comply with legal or regulatory obligations (e.g. to meet our obligations linked with invoicing) or to protect our legitimate business interests (e.g. to bring a claim before the Court).

09 How Do We Protect Data?


The hosting service for our Site provides us with an online platform through which we can offer you our Services. Your data can be stored via the data storage, databases, and general applications of our hosting provider. It stores your data on secure servers behind a firewall and offers secure HTTPS access to most areas of its services.


All payment options offered by us and our hosting provider for our Site comply with the regulations of the PCI-DSS (Payment Card Industry Data Security Standard) of the Payment Card Industry Security Standards Council. It is a collaboration between brands such as Visa, MasterCard, American Express, and Discover. PCI-DSS requirements help to ensure the secure handling of credit card data (including physical, electronic, and procedural measures).


We are committed to offering our Users a safe and secure environment. However, regardless of the measures and efforts that are taken by us and our hosting provider, we cannot and will not guarantee the absolute protection and security of the data that you upload, publish or otherwise pass on to us or others.


Certain links within the Site may lead to other unrelated third party companies. We will never share your personal information with those third party companies.


Links provided on our Site to third party websites are provided as a convenience to you and we do not control those websites or their privacy practices, which may differ from ours. We do not endorse or make any representations about any third party websites that may be accessible through this Site. The data you choose to give to unrelated third parties is covered by their privacy policies. Some third party companies may choose to share their personal data with us. That sharing is governed by the privacy policy of that third party.


We cannot be responsible for personal data that third parties may collect, store and use through their websites. We encourage you to review the privacy policy of any website/company before submitting your personal information.


Since the communications channels, “e-mail” and “instant messaging” are not considered secure forms of communication, we also ask you not to pass on any confidential information via these communication channels.


We will never ask you to confirm any account or credit card details via e-mail. If you receive an e-mail claiming to be from Lenny Murr asking you to do so, please ignore it and do not respond.

10 How Do We Deal With Minors?


We inform you that Lenny Murr does not process data from minors. When you access our Site and use the Services offered, you declare that you have reached the legal age of majority (18 years).


Therefore, if you have not reached the legal age of majority, you are only authorised to use our Site with the involvement of a parent or guardian.


We will not knowingly collect information from Users under the age of majority and will delete any such data should we become aware that a minor has used the Site without verifiable parental or guardian consent.


We reserve the right to request proof of age at any time to verify if minors are using our Services. If we become aware of a minor using our Services, we can prohibit these Users from accessing our Services, block them, and delete all of the data we have stored about them. If you have reason to believe that a minor has disclosed data to us, please contact us via

11 Your Rights


We will only use your personal data for the purposes set out in this Policy and only if we are convinced that:


  • the use of your personal data is necessary to perform or conclude a contract (e.g. to provide you with the Services yourself or to provide customer service or technical support).

  • the use of your personal data is necessary to comply with relevant legal or regulatory obligations.

  • the use of your personal data is necessary to support our legitimate business interests (provided that this is done at all times in a manner that is proportionate and respects your data protection rights).


At any time you can exercise your rights with reference to the specific processing of your personal data by Lenny Murr. You have the following rights at any time:


01 The right to access your personal data and to request that they are accurate, modified, or integrated with other information.


02 The right to receive a copy of your personal data in a standard format.


03 The right to request erasure (“right to be forgotten”) of personal data if these data are no longer necessary concerning to the purposes for which they were collected or otherwise processed or if you withdraw your consent (we might have to keep some personal data to meet legal requirements or legitimate interests though).

04 The right to revoke your consent at any time given for the processing of your personal data in relation to any activity for marketing purposes.


05 The right to object at any time to the processing of your personal data based on our legitimate interest by explaining the reasons that justify your request. Before accepting it, we will have to assess the reasons for your request.


06 The right to obtain restriction of processing where one of the following applies:


  • If you have contested the accuracy of your personal data, processing shall be restricted for a period enabling us to verify such accuracy.


  • When processing is unlawful and you oppose the erasure of your personal data and request the restriction of their use instead.


  • If we no longer need the personal data for the processing but they are required by you to establish, exercise, or defend your legal claims.


  • When you have objected to processing based on legitimate interests, processing shall be restricted for a period enabling the verification of whether our legitimate grounds override yours.


07 The right to lodge a complaint with a supervisory authority if you have reasons to think that your rights on your personal data are infringed by Lenny Murr.


08 The right not to be subject to a decision based solely on automated processing including profiling, which produces legal effects concerning you or similarly significantly affects you (unless if this decision is necessary for entering into, or performance of a contract between you and us or is based on your explicit consent).


09 The right to request the transfer of your data to another person responsible in a structured, common, and machine-readable format, insofar as this is technically possible.


Please note, that these rights are not unlimited and may be subject to our legitimate interests and regulatory requirements. If you have general questions about the personal information we collect and how we use it, please contact us via


In the course of providing the Services, we can transfer data across borders to affiliated companies or other third parties and from your country/legal system to other countries/legal systems worldwide. By using the Services, you consent to the transfer of your data outside of the EEA.


If you are based in the EEA, your personal data will only be transferred to locations outside the EEA if we are convinced that there is an adequate or comparable level of protection of personal data. We will take appropriate steps to ensure that we have adequate contractual arrangements with our third parties to ensure that appropriate security measures are in place so that the risk of unlawful use, alteration, deletion, loss, or theft of your personal data is minimized and that these third parties act in accordance with applicable law at all times.


To ensure that the data of our Users is not illegitimately used or infringed upon by third parties, we will ask you for some information to be sure of your identity before accepting your request to exercise one of the rights indicated.

12 Changes to the Policy


The constant evolution of our Services may involve changes in the characteristics of the processing of your personal data described up to now.


Consequently, this Policy may be subject to changes and additions over time, which may also be necessary with regard to new regulatory measures regarding the protection of personal data.


In the event of significant changes, we will display a notice on our Site. If you continue to use the Services after being notified of changes to our Site, this will be considered as your confirmation and consent to the changes of our Policy.


The updated version of the Policy, in any case, will be published on this page, with an indication of the date of its last update.

13 Contact

If you have any questions or concerns relating to this Policy or you would like to exercise any of your rights described above, please contact us at or by writing to the following address:


Leonard Murr

Reutterstraße 74 d

80689 Munich

Registered in Germany

Sales tax identification number - DE330721236

Last update of Policy – 11 March 2021

lenny murr

Privacy Policy


Welcome to our website


This online shop (hereinafter referred to as “Shop”) and its adapted version for mobile devices (hereinafter referred to as “App”) – hereinafter collectively referred to as “Site” - as well as its related services (hereinafter referred to as “Services”) and offered products (hereinafter referred to as “Product/s”) are owned and made available by Leonard Murr (hereinafter referred to as “Leonard Murr”, “Lenny Murr”, “We/we”, “Us/us”, “Our/our”).


The privacy and the safety of the personal data of our users (hereinafter referred to as “User/s”, “You/you”) are very important to us. Therefore, we gather and manage your personal data with the utmost care and process it exclusively in accordance with the privacy policy (hereinafter referred to as “Policy”) laid out below and in compliance with applicable data protection laws, in particular with the EU General Data Protection Regulation (hereinafter referred to as “GDPR”).


Our Policy explains the processing of your personal data in relation to your browsing on our Site and the use of its Services.


The terms of our Policy will apply regardless of how the Shop is accessed and will cover any technologies or devices by which we make the Shop available to you.

You must read this Policy carefully and we recommend that you print and retain a copy for your future reference. Further use of our Site constitutes your acceptance of this Policy and all changes to it.

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